Direct Sales Incentives: Are they worth it?

In tonight’s MOB Gold Club call, MOBster Juliet Marshall of Southern Living at Home, Pop Art Universe and Indie Rock CDs, posed a question…
Is it worth it to offer incentives to your customers (i.e. $50 in free product for booking a party, 2-for-1, etc)? How do really know if the ROI is worth it?
Instead of [...]

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The Lucky Sevens of Meeting with Prospective Buyers

Recently, a new MOBster (mom-owned-business) asked me, “Do you have any tips for when I meet with the boutique owner regarding my product?” Yes, I do.
1. In the beginning, be open and flexible with your minimum order amount. In fact, you may even want to consider having no minimum order amount in the beginning. [...]

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Lucky 7’s of the 30-Second Pitch

As a mom-entrepreneur, I have many different roles: wife, mom, coach, boss, speaker, author, writer, coach, volunteer, mentor, homework checker, chauffeur, cheerleader, short-order cook…the list goes on. As many of you business owners understand – what don’t you do, right?

However, I was out a month or so ago, and someone asked me, “What do you [...]

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